Murilo Oliveira
Brazil, October 12, 2021.
The emergence of Big Data, as a way of processing large volumes of data, especially with regard to social networks, generates a series of very complex challenges. Fundamentally, I want to approach an aspect of this immense complexity, which is the definition of social groups, groups of people, according to classifications that are useful or understandable to the algorithm.
When Big Data classifies people between white and black, it does not make the perfect distinction if they are white supremacists, white people who relate better to white people, or white people who tend to affirmative policies of the black population, in principle we will consider that not, and that the reverse is also true. Blacks equally suffer from an arbitrary classification of artificial intelligence aimed at advertising and marketing for profit. It is here, among issues of race, gender, ethnic and religious groups, that a great challenge arises. Determine what are what I call “intermediate individuals”.
There are ways to debug and improve the entire Big Data classification system, but the phenomenon is recent, and the volume of data is very large. And not always an “intermediate individual” is evident amidst many concentric circles, or as I prefer to think, between protuberances and recesses of a big puzzle, which through these “intermediate individuals” makes everything fall into place. What Fernando Henrique Cardoso called the fraying of the “social fabric”, today I call the crumbling of the puzzle. In the sense that managing an immense dispute of relationships based on artificial intelligence, often conflagrates whites and blacks, rich and poor, men and women, one religion against another, due to the natural delay in development.
And where do I want to go with this? My point is: Brazilians, for example, with their majority Roman Catholic Apostolic contingent, are in this definition largely the personification of “intermediate individuals”, the bulging and reentrants, of world diplomacy, morals and customs. Relatively liberal people for the most part, who are not xenophobic, quite the contrary, who tend to good humor, to more varied cultural consumption, fond and open to the large dominant social networks in the market today, and I would even say satisfied with them.
These “intermediate individuals”, or even “average individuals”, even as in the retail economy where the two most prosperous large markets are the consumption of the cheapest possible items, and the most expensive possible items, two segments where there is never a crisis unlike, for example, the retail of items for the middle class that lives in constant crisis and oscillations, these are cuts in great crisis today with the development still late and highly oriented towards trade, causing a great conflagration in several peoples of the world, motivating tough criticisms, as well as in fact resulting in radicalizations within nations that are the result of numerous sociological challenges that are imposed. As for example I already listed the fact that samples tend to be compromised. It is difficult to have a representative sample of the entire universe of users regarding the reactions you get.
In this sense, it is always necessary to consider the importance of people who move through more than a technical cut defined by simplistic consumption patterns, and offer scope for individuals who work in the ties of the social fabric to act so that there is cohesion in societies as one all.
@CoexistenceLaw
Share this content:
